Discover the Smart TV Revolution:

Most households spend most of their free time watching shows – whether that be Netflix streaming services or local network shows like The Bachelor or Married at First Sight often on television connected via the internet with set-top boxes, digital media players, smartphones, tablets, or computers.

Smart televisions have quickly become a standard in modern Australian households, as evidenced by an Integral Ad Science report released last year showing that eight out of ten Australians owned one. Unlike traditional screens, these connected smart televisions connect directly to the internet via a web browser or app store access and can allow viewers to watch online movies, TV shows, and even live sports broadcasts.

Smart TV Revolution:

But while smart functionality may be attractive to buyers, it is essential to remember that not all smart TVs are the same. Many of the apps found on smart TVs may be inferior to those found on smartphones and tablets and the user experience may be less than desirable; users of certain smart TV models have reported issues such as input lag when pressing buttons, crash or freeze when apps perform intensive tasks and overall poor performance. For more please visit

These problems extend beyond the apps themselves to the interfaces and other technology components that surround them. Major smart TV brands, including LG’s WebOS and Samsung Tizen, can be difficult to use and cause much frustration among their consumers, while Roku and Amazon Fire TV offer simpler user-friendly platforms which integrate more readily with existing device ecosystems like smartphones and tablets.


Google, which has long held dominance of the smartphone market, has expanded its infrastructure software for internet-connected devices to smart TVs with free Android TV operating system offerings for manufacturers and pay-TV operators in exchange for viewing behavior data and commission on apps downloaded through the Google Play Store.

This has made smart TVs an essential platform for developing content aggregator applications that provide access to content from a range of different sources.

Smart TVs may be useful to some Australians, but most will opt for alternative options like streaming boxes or smartphones instead. This is especially true if they experience security and privacy concerns – such as their cumbersome interface – which have emerged recently. By paying special attention to these interfaces, companies can make sure their products stand out and remain competitive in the marketplace.

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